Export To Reality harnesses the power of new technology, and combines it with a traditional art and design background, to inform, educate, and entertain your audiences in highly effective ways.
We offer you the benefits of interactive applications and graphics which can help explain ideas, sell products, solve problems and maximise the effectiveness of marketing, allowing you to focus on making your goals a reality!
At E2R we never champion one technology over another, or try to make it work for every situation. We like to see technology as a tool, and make sure that it brings value to the end result you are looking for.
As we offer a bespoke service on all our projects, there are many ways this technology can be used to meet your needs. If you are looking for something else please get in contact, we may still be able to help.
Apps are now a massive part of our daily life. Whether it’s an essential tool to increase business productivity, or a game to develop brand awareness, Apps allow us to deliver highly engaging and useful content to PCs, Laptops and Mobile Devices.
We are able to create bespoke applications for a wide range of operating systems and hardware, that make sure all that computing power people already own works for you.
AR technology brings virtual objects and information into the real world. This new technology brings almost endless possibilities to learn, show and gain a new perspective on the objects and spaces in our world.
AR gives you the chance to enhance your products, offer more in depth training, and put up billboards for your company almost anywhere (without upsetting the locals!)
We can create graphics, animations and interactive elements for this new platform and deploy it on a wide range of supported devices.
360° images and video are created using specialist cameras with multiple lens. The images are stitched together to form one, that encompasses a full 360° view.
This growing medium is a great way to capture the real world and insert it into the digital platforms. It also works really well when combined with other technologies such as AR and VR.
From a business point of view, this medium can be a comparatively low cost way to make your real world business virtual, and give people access and insight into what you do from any device.
We can capture stunning 360° images and video from the real or virtual worlds, and edit them to be used as the basis of interactive apps, playback through VR headsets or social media.
While it might not really be a "new" technology, its one that always improving, and one we have been using for a long time.
Creating digital assets (3D or 2D) can massively speed up the creation of all types of media such as images, video and interactive scenes, and will often be the foundation to projects we undertake.
3D models can especially bring use beyond just offering visuals from all angles. A 3D model can be used in virtual simulations, exported for use in another application, or even made a reality through 3D Printing!
Just in the same way a good logo is important to a business, well made digital content is a valuable business asset as well. We strive to create graphics that are well formed and offer maximum re-usability for future projects and technology.
VR brings the user into a virtual world, in one of the most immersive ways currently possible. Head and hand tracking allow someone to fully experience the virtual space and interact with objects within it.
VR offers a business the chance to give their audience a novel, tailored and highly engaging experience for a comparatively low budget and real estate space.
We can help you find headsets which will fit your needs, and design custom VR applications that are intuitive, comfortable and a dream to use.
Not sure where one reality starts an the other ends?
We will happily offer you some free advice and estimates on your project.
It's not always clear how new technology and services can help your business. To help with this we have outlined a few examples of how the virtual experiences and graphics we create can help the real world and enable businesses to thrive.
A manufacturer of engines has issues training new maintenance staff on how to fault find, repair and replace engines. Keeping real estate for classrooms, and demo parts is becoming increasingly costly.
3D models of the engines are built, with fully animated step by step processes for each repair operation required. Through a mobile app, the user can freely rotate, look through and isolate parts of the 3D model. A training mode is implemented to help test the users and simulate different faults.
The company can quickly and easily provide training to staff without the need for costly training sessions. Newer staff are far more engaged than traditional teaching methods and learn much faster than before, reducing the overall time to qualify.
A high end, automated gym wants to keep its staff costs down by reducing the need for staff to repeatedly show customers how to use the range of equipment.
A mobile AR app is created, which customers can download on their phones. When the phones camera sees a piece of gym equipment, its shape is recognised and a virtual character is layered on top, showing how to use the equipment.
Staff can spend more time focusing on running the gym, and customers can independently learn how to use the equipment more effectively. This novel approach takes off in social media and helps boost the gyms membership.
A leading car manufacturer is finding a decreasing return on investment with the brochures they produce, and are looking for a more engaging way to show off their products.
A mobile VR App is created which uses the Google cardboard viewer to allows customers to turn their phone into VR headsets.
Through the app customers can explore the virtual showroom and even watch 360 videos where they experience a test drive of the cars.
The marketing cost is reduced, compared to the design and printing of brochures budgeted for the past year.
The resulting experience is far more engaging and exciting for users, and the app can be automatically updated each year to show the new range of products without the need to re-print and distribute.
A big Sci Fi film from the 80s is getting a new release in the next few months and the studio want something more interesting and futuristic to support the traditional marketing.
Using the existing digital assets from the film, 360° videos of the fantasy worlds are created, which allow the user to look around and explore just like the characters in the film would. The videos are released to YouTube and Facebook, and require no additional software for users to watch and look around.
The 360° videos are also widely shared through social media, the novel approach retaining viewers more than traditional video. A third of web traffic to the films site comes from one of the links on the 360° videos.
A bespoke jewellery business finds themselves spending more time drawing pictures of what the jewellery will look like, rather than creating the end product.
3D models and materials of all of the elements that make up the stock are created. Using this library of parts the jeweller is able to outline a design and have photo realistic images created within half an hour per design.
Using these images, the jeweller can populate their website with images of products before even creating them, saving on stock overheads and massively reducing the risk a product is not what the customer was envisioning.
A manufacturer wants a presence at a small trade show. Exhibiting space is a premium (a few square meters is the maximum available). They used to display small scale models and parts of their products, but now feel this doesn’t excite audiences or represent the high tech nature of their business.
A room scale VR experience is created, powered by high end PCs and the latest VR kit, users can experience and interact with photo realistic representations of the aircraft and products. They even get to view them from angles that would never be possible to see.
The manufacturer is able to rent a smaller space, a saving which easily covers the purchase cost of the VR equipment. They can take the same experience to shows all over the world, and often find their stand the most popular, with people queuing up to try out this new experience.
An offshore Oil Rig needs to ensure that anyone visiting understands the layout and possible dangers this structure can pose to visitors, before they step foot on the premises. They currently have a training video and multiple choice questionnaire, but have found people do not retain the knowledge gained through this form of training.
A real time 3D simulation is created, which allows users to explore the rig virtually. While the users are exploring, training instructors can activate emergency scenarios, such as bad weather or loss of power. The users can experience first hand (but safely) what happens if safety protocol are (or are not!) followed.
The training centre installs the new software and replaces its existing training with this new setup.
Trainees find it far more engaging and interesting. The ability to see what the result of something going wrong forms a lasting memorable impression, and enforces the importance of safety in people's minds.